Have you heard about the brand, Freitag? ST introduces Freitag. ................................................................................................................... Ed
Environmental pollution and the seriousness of the environment are problems every year. In particular, the fashion industry become a social problem because it uses a lot of animal fur, leather and fur. There is a brand that recycles and makes all the materials in the bag : “Freitag”. It is forming a huge fan base that is worth about 50 billion won a year at 350 stores. Let’s find out why this seemingly old and worn-out bag is loved by consumers.
How did the Freitag bag come into being? It’s made by the Freitag brothers Marcus and Daniel who live in Zurich. Zurich is a city of great rainfall with a large bicycle population. They thought they need a strong, practical messenger bag that won’t get wet the sketch with the bag even if it rains while riding a bike. This idea has the present Freitag.
How will the Freitag bag be made? The bag consists of a waterproof cover for trucks called tapoline, a car’s safety belt and a rubber tube for waste bicycles. Waterproof cover for trucks are used to prevent corrosion of containers or products in daily life. When it gets dirty, it is quickly thrown away. It does not rot easily in the ground and is considered the main problem of environmental pollution. By using these as the main material in the bag, the Freitag adds not only environmental protection but also toughness and waterproof function. Also It is all made by hand using different parts of a waterproof cover, creation the only bag in the world. The extra cloth makes a cell phone case and wallet. Freitag’s bag strap consists of the junk car’s seat belt. It wraps up the shoulders with a wide strap, making it strong and not slide down, and adds to the style of fashion.
Freitag, Is the store unique too? The headquarters building is made of discarded containers. So the exterior of a building has unique appeal. This has become a landmark for Zurich travelers. Interior the store, bags are sold in drawers type paper boxes, which give consumers the fun by taking them out.
Eco-friendly, a unique design, the only bag in the world. This is the three biggest attractions of Freitag. Why don’t you environmental protection indirectly and spend it meaningfully?
Yun Ji-hui (ST Reporter)